Implementation of Digital Marketing and Product Development to Increase Buyer Attraction in Pawon Encus MSMEs
Main Article Content
Abstract
Research aim: The aim of this research is to increase the understanding of MSME owners regarding optimizing digital marketing so they can develop their business.
Design/Method/Approach: This research uses observation and interview methods (qualitative).
Research Finding: The results of implementing Digital Marketing and developing Pawon Encus MSME business products are able to increase buyer attraction.
Research limitation: The limitation of this research is the lack of time for sampling because MSME product owners are very difficult to find.
Article Details
References
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