Proceeding Kilisuci International Conference on Economic and Business 


Implementation of Digital Marketing and Product Development to Increase Buyer Attraction in Pawon Encus MSMEs
Vol. 2 (2024), Articles
Vol. 2 (2024)

Implementation of Digital Marketing and Product Development to Increase Buyer Attraction in Pawon Encus MSMEs

Articles
Published 2024-04-02
Nur Lailla
University of Nusantara PGRI Kediri
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Keywords

Digital Marketing
Product Development
MSMEs

How to Cite

Lailla, N. (2024). Implementation of Digital Marketing and Product Development to Increase Buyer Attraction in Pawon Encus MSMEs. Proceeding Kilisuci International Conference on Economic &Amp; Business, 2, 272–281. Retrieved from https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/4098
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Abstract

Research aim: The aim of this research is to increase the understanding of MSME owners regarding optimizing digital marketing so they can develop their business.

Design/Method/Approach: This research uses observation and interview methods (qualitative).

Research Finding: The results of implementing Digital Marketing and developing Pawon Encus MSME business products are able to increase buyer attraction.

Research limitation: The limitation of this research is the lack of time for sampling because MSME product owners are very difficult to find.

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