KUSUMA, Ilham Tirta; RATNANTO, Sigit. PENGARUH CITRA MEREK, HARGA, DAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN DI UMKM BASTIAN BETTA. Prosiding Simposium Nasional Manajemen dan Bisnis, [S. l.], v. 5, p. 1279–1288, 2026. DOI: 10.29407/8v818z39. Disponível em: https://proceeding.unpkediri.ac.id/index.php/simanis/article/view/9944. Acesso em: 26 aug. 2026.