LAILA, Fatma Aris Nur; SURUR, Daimatus. MODEL PENDAMPINGAN DIGITAL MARKETING UMKM BERBASIS RESOURCE-BASED VIEW: STUDI KASUS PADA BANK BTPN SYARIAH KC KEDIRI. Prosiding Simposium Nasional Manajemen dan Bisnis, [S. l.], v. 5, p. 781–791, 2026. DOI: 10.29407/hbtmp904. Disponível em: https://proceeding.unpkediri.ac.id/index.php/simanis/article/view/10305. Acesso em: 10 oct. 2026.