PRASTYA, Nanda Dwi; SUBAGYO, Subagyo; ZULISTIANI, Zulistiani. STRATEGI SEGMENTING, TARGETING, DAN POSITIONING PT SAMAWA PROPERTY GROUP DALAM MEMENANGKAN PERSAINGAN PASAR PERUMAHAN SUBSIDI. Prosiding Simposium Nasional Manajemen dan Bisnis, [S. l.], v. 5, p. 2284–2291, 2026. DOI: 10.29407/dmm37f81. Disponível em: https://proceeding.unpkediri.ac.id/index.php/simanis/article/view/10194. Acesso em: 14 oct. 2026.