Green Marketing Strategies in Building Brand Loyalty for Wonosalam Fresh Milk Products: The Mediating Role of Environmental Awareness among Generation Z Consumers in Jombang Regency. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 4, p. 331–341, 2026. DOI: 10.29407/3e6vx887. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/9712. Acesso em: 15 oct. 2026.