Analysis of the factors that drive the hedonic behavior of. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 3, p. 1347–1363, 2025. DOI: 10.29407/kilisuci.v3i.7148. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/7148. Acesso em: 16 oct. 2026.