Analysis of Distribution Channels, Margins, and Distribution Risks at PT. Ahon Janata Haurda

Abstract

In Indonesia's agroindustry landscape, the soy sauce sector represents a strategically significant commodity that bridges agricultural production and consumer markets across diverse socioeconomic segments. This study analyzes the distribution channels, profit margins, and physical distribution risks of "Kecap Cap Jago" soy sauce, produced by PT. Ahon Janata Haurda, a small-medium household enterprise in Pangandaran, West Java. Employing a descriptive qualitative-quantitative method, data were collected via in-depth interviews with key stakeholders, including company management, retailers, and final consumers. Findings indicate that the enterprise utilizes an intensive distribution system through three distinct channels: direct, one-tier (retailers), and stockists. The producer's profit margin spans 9.52% to 20.00%, while retailers achieve 4.55% to 33.33%. The "Producer's Share" values exceed 66.67% across all measurable variants, suggesting relatively efficient value retention by the producer. Regarding logistics, six physical distribution risks were identified, with fleet limitations and raw material errors constituting the most critical threats. While mitigation efforts exist, systemic improvements in fleet management and raw material verification are required to optimize supply chain stability.