Octafiani, Khofifah Binar, and Ema Nurzainul Hakimah. “PENGARUH PROMOSI MEDIA SOSIAL, ATMOSFER GERAI DAN FOMO TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM YOUPII”. Prosiding Simposium Nasional Manajemen Dan Bisnis, vol. 5, Aug. 2026, pp. 59-66, https://doi.org/10.29407/rbdjat90.