TATI, Melanie Putri You Wan; LEKSONO, Poniran Yudho. MINAT BELI PRODUK HY LONDON DITINJAU DARI BRAND AWARENESS, BRAND TRUST, DAN DIGITAL MARKETING. Prosiding Simposium Nasional Manajemen dan Bisnis, [S. l.], v. 5, p. 1660–1667, 2026. DOI: 10.29407/ngpgt692. Disponível em: https://proceeding.unpkediri.ac.id/index.php/simanis/article/view/10066. Acesso em: 9 oct. 2026.