FITRIYAH, Amelia Nur Oktaviana; SOEPRAJITNO, Edy Djoko; PARAMITHA, Dyah Ayu. PENGARUH VIRAL MARKETING, CELEBRITY ENDORSE DAN FEAR OF MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SKINCARE SKINTIFIC. Prosiding Simposium Nasional Manajemen dan Bisnis, [S. l.], v. 4, p. 877–886, 2025. DOI: 10.29407/x6e51t33. Disponível em: https://proceeding.unpkediri.ac.id/index.php/simanis/article/view/8012. Acesso em: 12 oct. 2026.