“PENGARUH BRAND EQUITY, KUALITAS PRODUK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN BAJU MEREK ERIGO”, SENMEA, vol. 8, pp. 865–874, Sep. 2023, Accessed: Feb. 01, 2026. [Online]. Available: https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/3760