PENGARUH CUSTOMIZATION, BASIC MARKET ORIENTATION DAN COMPETITIVE BENCHMARKING TERHADAP CUSTOMER RETENTION (Studi Empiris pada UMK sambel pecel di Kota Madiun). SENMEA. 2020;5(1):201-209. Accessed October 10, 2026. https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/250