Komunikasi dan Edukasi Publik Model komunikasi untuk edukasi publik pada masa pandemi covid-19 di kebun raya bali: (Studi Kasus Implementasi Protokol Adaptasi Kebiasaan Baru Bagi Pengunjung Pasca Reopening Kebun Raya Bali)

Muntadliroh

Authors

Muntadliroh LIPI

Keywords:

model kontekstual, edukasi publik, kebun raya bali

Abstract

ABSTRAK

Kebun Raya Eka Karya Bali adalah salah satu kebun raya yang berada di bawah pengelolaan Lembaga Ilmu Pengetahuan Indonesia (LIPI) pernah ditutup untuk kunjungan umum dari bulan Maret-Juli 2020. Ini dilakukan untuk mengantisipasi penyebaran virus Covid-19. Hingga dibuka kembali pada 22 Juli 2020 lalu. Tantangan yang dihadapi pengelola pada masa reopening Kebun Raya Bali adalah mengomunikasikan pentingnya adaptasi kebiasaan baru bagi pengunjung dan menjaga agar Kebun Raya Bali tidak menjadi cluster baru penyebaran pandemi. Karenanya, penelitian ini bertujuan untuk mengidentifikasi model komunikasi yang digunakan oleh pengelola dalam melakukan edukasi publik terkait penerapan adaptasi kebiasaan baru di tempat wisata tersebut. Peneliti menggunakan metode studi kasus deskriptif dalam mengelaborasi fenomena ini. Hasil penelitian menunjukkan bahwa pengelola mengadopsi model kontekstual untuk mengomunikasikan pesan adaptasi kebiasaan baru bagi pengunjung melalui himbauan lisan oleh petugas pelayanan dan menggunakan media informasi online maupun offline. Kesimpulannya adalah implementasi model komunikasi kontekstual ini memiliki kelebihan yaitu dapat digunakan untuk menyampaikan informasi berdasarkan konteks tertentu, termasuk pesan menjaga kesehatan di masa pandemi; relevan diaplikasikan untuk bidang komunikasi kesehatan. Di sisi lain, model komunikasi ini memiliki kelemahan bahwa kepatuhan pengunjung untuk mengimplementasikan protokol kesehatan selama berada di Kebun Raya Bali tergantung aspek psikologis pribadi dan relasi sosialnya.

Kata Kunci: model kontekstual, edukasi publik, kebun raya bali

ABSTRACT

Bali Botanic Garden is one of the botanical gardens managed by the Indonesian Institute of Sciences (LIPI). It was closed for public from March-July 2020. This is to anticipate the spread of the Covid-19 virus. Until it reopened on 22^nd of July, 2020. The organizer face challenges during the reopening of the Bali Botanic Gardens to communicate the importance of new normal habits for visitors, to keep the Bali Botanical Gardens from becoming a new cluster of the pandemic. Therefore, this study aims to identify the communication model used by organizer to educate the public regarding new normal adaptations at this destination. Researchers used descriptive case study methods to elaborate the phenomenon. The results showed that the implementation of a contextual model to communicate new adaptation messages for visitors are conveyed through verbal appeals by the officers and using online and offline information media. The conclusion is the implementation of this model has the advantage that it can be used to convey information based on a certain context, including messages to maintain health during a pandemic; relevant to the health communication field. On the other hand, this model has the weakness that the visitor’s compliance to implement health protocols while in Bali Botanical Gardens depends on their personal psychological aspects and social relationships.

Keywords: contextual model, public education, bali botanic garden

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