Analisis Strategi Pemasaran dan Implementasinya pada UMKM Telur Asin di Kelurahan Ngletih, Kota Kediri

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Published: 2026-03-03
DOI: https://doi.org/10.29407/vxqck025
Keywords:
MSMEs, Salted Egg, Marketing Strategy, Assistance, Community Service Program

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Muhammad Ilham Hakiki Samsul Ma'arif
Universitas Nusantara PGRI Kediri

Abstract

—This Community Service Program (Kuliah Kerja Nyata/KKN) aims to analyze and 
provide assistance in marketing strategies for salted egg micro, small, and medium enterprises 
(MSMEs) in Ngletih Village, Kediri City. Salted egg MSMEs have considerable local economic 
potential; however, they face several marketing challenges, including limited market reach, 
simple product packaging, and the underutilization of digital marketing platforms. The methods 
employed in this program include field observation, interviews with MSME owners, and direct 
assistance in developing marketing strategies. The assistance activities involve improving 
product packaging, introducing digital marketing through social media, and preparing simple 
promotional materials. The results indicate that marketing strategy assistance enhances MSME 
owners’ understanding of the importance of planned and adaptive marketing strategies in 
response to technological developments. Furthermore, an increase in consumer interest and 
market reach was observed after the implementation of marketing optimization efforts. This 
program is expected to strengthen the competitiveness of MSMEs and support sustainable local 
economic development in Ngletih Village.

Article Details

Issue

Vol. 3 (2026): The 3rd Proceedings of The National Conference on Community Engagement

Section

Articles
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How to Cite

Analisis Strategi Pemasaran dan Implementasinya pada UMKM Telur Asin di Kelurahan Ngletih, Kota Kediri. (2026). Proceedings of The National Conference on Community Engagement, 3, 990-996. https://doi.org/10.29407/vxqck025

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