Upaya Peningkatan Pengunjung Wisata Kampung Tani Jamsaren Melalui Event Creative Dan Promosi Digital
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Abstract
Abstrak— Wisata Kampung Tani Kelurahan Jamsaren, Kota Kediri, memiliki potensi besar untuk meningkatkan perekonomian lokal melalui pengembangan pariwisata berbasis edukasi dan budaya. Namun, rendahnya jumlah pengunjung menjadi tantangan utama dalam pengembangan wisata ini. Dalam rangka meningkatkan daya tarik dan jumlah kunjungan, Tim KKN-T Universitas Nusantara PGRI Kediri mengadakan berbagai Event Creative seperti Peringatan Hari Besar Nasional, kegiatan outbound edukatif, penyuluhan teknologi drone pertanian, dan Jamsaren Volleyball Tournament. Strategi promosi digital juga diimplementasikan melalui media sosial seperti Instagram dan TikTok, serta endorsement terhadap UMKM lokal untuk memperluas jangkauan pasar. Hasil menunjukkan bahwa kegiatan-kegiatan ini berhasil meningkatkan kunjungan wisata dan memperkuat citra Wisata Kampung Tani Jamsaren di masyarakat luas. Pendekatan ini diharapkan mampu mendukung keberlanjutan ekonomi lokal dan modernisasi pariwisata berbasis kearifan lokal.
Abstract— Wisata Kampung Tani Kelurahan Jamsaren, Kota Kediri, has significant potential to boost the local economy through the development of education- and culture-based tourism. However, the low number of visitors remains a major challenge in its development. To increase attractiveness and visitation, the KKN-T team from Universitas Nusantara PGRI Kediri organized various Creative Events such as National Holiday Celebrations, educational outbound activities, agricultural drone technology workshops, and the Jamsaren Volleyball Tournament. Digital promotion strategies were also implemented through social media platforms like Instagram and TikTok, along with endorsements for local MSMEs to expand market reach. The results showed that these activities successfully increased tourism visits and strengthened the public image of Jamsaren Agricultural Tourism. This approach is expected to support local economic sustainability and the modernization of tourism based on local wisdom.
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