Strategi Branding dalam Meningkatkan Promosi dan Penjualan UMKM di Kelurahan Setonopande

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Published: 2025-07-01
DOI: https://doi.org/10.29407/n94hvx83
Keywords:
UMKM; branding; promosi; google maps

Main Article Content

Brenada Anggelika Refita Lasytiara
Ahmad Yoga Pratama
Anggun Dwi Oktaviani
Depi Paronaliya
Dinda Rarera
Galeh Febrianto
Moh. Arif Rohmadhon
Niken Dyah Nur Rohman
Nur Ahmadi Thobroni
Rio Agung Dewangga
Risma Zogistiana Nurkholifah
Rose Nur Azimina
Shania Dila Vanesa
Wahyu Dyah Sri Rezeky
M. Akbar Husein Allsabbah
Faisol

Abstract

MSMEs have an important role in the Indonesian economy, but they still face challenges in promotion and increased sales. This study aims to analyze branding strategies that can increase the competitiveness of MSMEs in Setonopande Village. The methods used in this study include observation, interviews, social media utilization, and visual identity design. The results show that the consistent implementation of google maps branding strategies can increase product visibility and strengthen consumer loyalty. MSMEs that implement this strategy experience increased interaction with customers and sales growth in a certain period of time. The results of this study have implications for improving the economy for MSMEs, increasing market expansion, and increasing consumer loyalty. Therefore, branding education needs to be carried out so that MSMEs can develop.

Article Details

Issue

Vol. 2 (2025): The 2nd Proceedings of The National Conference on Community Engagement

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Articles
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How to Cite

Strategi Branding dalam Meningkatkan Promosi dan Penjualan UMKM di Kelurahan Setonopande. (2025). Proceedings of The National Conference on Community Engagement, 2, 778-784. https://doi.org/10.29407/n94hvx83

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