Implementation of Visual Branding and Digital Marketing to Strengthen Existence UMKM Milkfish Presto in Tempurejo Village
Main Article Content
Abstract
Digitalization of marketing and visual branding are crucial factors for MSMEs in enhancing their competitiveness in the modern era. This community service program aims to assist the MSME "Kae Ya" Bandeng Presto in strengthening brand identity and expanding market reach through the implementation of visual branding and digital marketing. The methods used in this activity include an initial survei to understand the MSME’s condition, branding strategy design, and mentoring in logo creation, neon box installation, business profile setup on Google Maps, and promotional video production. The results of the program indicate that stronger visual branding, such as an attractive logo design and neon box, enhances product appeal in the market. Meanwhile, digital marketing optimization, including the creation of a digital business profile and promotional video content, helps MSMEs reach more customers and increase consumer engagement. The conclusion of this activity confirms that brand strengthening and marketing digitalization have a positive impact on MSME sustainability
Article Details
Section
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
How to Cite
References
Abibah Istikomah Ayuni, N., & Surya Patria, A. (2023). Corporate Identity Design for Stockfood MSMEs. Desgrafia Journal, 1(2), 160–170. https://ejournal.unesa.ac.id/index.php/desgrafia/
Aliami, S., Hakimah, E., & Fauji, D. (2018). The Impact of Digital Marketing Development on Startup'S, 3(1), 73–87.
Amri, MS (2010). Building a Navigation System in Surabaya Using Google Maps Api. Pens Its, 1(Proposal 2013), 1–5. https://www.pens.ac.id/uploadta/downloadmk.php?id=1563
Antiqa, AS, & Prameswari, NS (2023). Arty: Journal of Visual Arts REDESIGNING VISUAL IDENTITY AND ITS APPLICATION ON THE PROMOTIONAL MEDIA OF DAPUR BU YUDI SEMARANG REDESIGN OF VISUAL IDENTITY AND ITS APPLICATION ON THE PROMOTIONAL MEDIA OF DAPUR BU YUDI SEMARANG. Arty, 12(3), 2023.
http://journal.unnes.ac.id/sju/index.php/arty
Batubara, C., Safitri, D., Permata Sari, D., Tasya Luthfiah, H., & Utama Putra, B. (2023). Visual Identity Development Strategy for MSMEs Through Logo Creation: Case Study of the Community Service Program (KKN) in Aras Village. Bagaskara Utama Putra Journal of Human And Education, 3(2), 420–427.
Fujiono, Fairus Zabadi, Citra Siwi Hanayanti, RRR (2023). UTILIZATION OF GOOGLE-MAPS AS A FORM OF DIGITALIZATION OF UMKM PRODUCT MARKETING IN BUNDER VILLAGE. 11, 89–93.
Maidiana, M. (2021). Survey Research. ALACRITY : Journal of Education, 1(2), 20–29. https://doi.org/10.52121/alacrity.v1i2.23
Natsir, K., Bangun, N., Alodia, N., & Rahmat, BI (2024). DESIGN OF FREE PROMOTION VIDEO CONTENT FOR UMKM PRODUCTS. UMKM can use CapCut to create short videos to showcase Activity Objectives and Problem Solving. 2(3), 1335–1341.
On, S., Di, U., Kudus, K., Oktafianto, R., Yuliana, L., & Perkasa, DH (nd). The Role of Digital Marketing in Encouraging the Growth of MSMEs in the Digitalization Era: 1–13.
Sary, KA, Boer, KM, & Agustian, JF (2025). Visual Branding Design to Improve the Identity and Competitiveness of MSMEs Fostered by the Indonesian Capital City Authority (IKN). 9(1), 200–211.