STRATEGI PELESTARIAN SENI BUDAYA KETOPRAK PADA KELURAHAN RINGINANOM MELALUI PODCAST INTERAKTIF UNTUK GENERASI MUDA
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Abstract
Abstrak : Era digital menghadirkan tantangan bagi masyarakat Kelurahan Ringinanom, Kota Kediri, terutama dalam pelestarian seni ketoprak akibat ketiadaan dokumentasi digital yang memadai. Kurangnya dokumentasi menyebabkan generasi muda kurang mengenal dan memahami nilai budaya ketoprak secara mendalam. Penelitian ini bertujuan untuk mengembangkan strategi pelestarian ketoprak melalui podcast interaktif sebagai media digital yang dapat menjangkau audiens lebih luas. Metode penelitian yang dilakukan yaitu persiapan, perencanaan, dan pelaksanaan. Podcast didistribusikan oleh kelompok 11 KKN-T UNP Kediri 2025 melalui platform digital YouTube dan Spotify. Hasil penelitian menunjukkan bahwa digitalisasi merupakan pendekatan efektif dalam mendokumentasikan serta meningkatkan kesadaran generasi muda terhadap seni ketoprak. Dengan pemanfaatan teknik optimasi digital dan kolaborasi dengan berbagai pihak, digitalisasi ketoprak dapat menjadi solusi inovatif dalam upaya pelestarian budaya di era modern.
Abstract : The digital era presents challenges for the people of Ringinanom Village, Kediri City, especially in preserving ketoprak art due to the lack of adequate digital documentation. The lack of documentation causes the younger generation to be less familiar with and understand the cultural values of ketoprak in depth. This study aims to develop a strategy for preserving ketoprak through interactive podcasts as a digital media that can reach a wider audience. The research methods used are preparation, planning, and implementation. The podcast was distributed by group 11 KKN-T UNP Kediri 2025 through the digital platforms YouTube and Spotify. The results of the study show that digitalization is an effective approach in documenting and increasing awareness of the younger generation towards ketoprak art. By utilizing digital optimization techniques and collaboration with various parties, digitalization of ketoprak can be an innovative solution in efforts to preserve culture in the modern era.
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