Mengenal Lebih Dekat Potensi UMKM Lokal Kelurahan Bangsal, Kota Kediri Melalui Blog
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Abstract
The development of information and communication technology encourages the use of blogs as digital media to disseminate information and promote local potential. This activity aims to explore and promote the potential of Bangsal Village through blogs as a digital marketing medium. Using qualitative methods with a descriptive approach, program implementation includes observation, preparation, implementation and evaluation. The research results show that blogs are effective in increasing the visibility and marketing reach of local MSMEs. The blog provides access to information regarding the economic and cultural potential of Bangsal Village, increasing product competitiveness in the digital market. Program evaluation shows a positive response from the public and business actors, who feel helped by digital promotion through blogs. Management and regular blog updates as well as digital training for MSMEs are the keys to program sustainability. With the right strategy, blogs have the potential to become an effective means of supporting local economic growth and strengthening regional identity in the digital era.
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