Digital Marketing UMKM: Meningkatkan Penjualan melalui Media Sosial dan Pengurusan Sertifikat Halal di Kelurahan Bangsal Kota Kediri
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Abstract
Micro, Small, and Medium Enterprises (MSMEs) see a great opportunity to increase their sales as a result of the development of digital marketing. To ensure that the product has a halal certificate, the use of social media is an effective strategy. To increase the understanding of MSME actors about digital marketing strategies and halal certification procedures, KKN-T UNP Kediri students held a socialization program in Bangsal Village. This program uses observation, counseling, and direct mentoring. Results of the activity shows that MSME actors are starting to make better use of social media through attractive promotional content and actively interacting with consumers. They are also starting to realize how important halal certificates are to increase market confidence. It is hoped that this program will help MSMEs grow their businesses, expand their marketing reach, and increase their competitiveness in the digital era. MSMEs in Bangsal Village can grow faster and help the local economy with continuous guidance and implementation.
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