Pemanfaatan Media Sosial Sebagai Promosi Karawitan Wisma Budaya Larasati Kelurahan Burengan, Kota Kediri
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Abstract
Abstrak : Musik tradisional Indonesia khususnya Karawitan, merupakan bagian penting dari warisan budaya yang memiliki nilai seni tinggi. Seiring dengan berkembangnya musik modern dan terbatasnya strategi pemasaran seni tradisional, minat terhadap seni ini semakin menurun, terutama di kalangan generasi muda. Pengabdian ini bertujuan untuk mengeksplorasi pemanfaatan media sosial, khususnya Instagram, sebagai sarana promosi untuk meningkatkan kesadaran dan minat terhadap Karawitan di Wisma Budaya Larasati, Kota Kediri. Metode pengabdian yang digunakan adalah kualitatif deskriptif, dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil pengabdian ini menunjukkan bahwa media sosial Instagram efektif dalam memperkenalkan Karawitan kepada masyarakat luas, terutama dengan konten yang kreatif dan menarik, seperti penggabungan elemen tradisional dan modern. Pada pengabdian ini kami melakukan pelatihan yang diberikan kepada komunitas Karawitan berhasil meningkatkan jumlah pengikut dan interaksi di akun Instagram mereka, menunjukkan bahwa promosi digital dapat membawa dampak positif bagi pelestarian seni tradisional. Meskipun demikian, terdapat tantangan terkait kurangnya pengetahuan teknologi dan akses terhadap perangkat berkualitas. Dengan pemanfaatan media sosial yang terencana, Karawitan khususnya Wisma Budaya Larasati diharapkan dapat terus berkembang dan dikenal oleh generasi muda.
Abstract : Indonesian traditional music especially Karawitan, is an important part of cultural heritage that has high artistic value. However, interest in this art is declining, especially among the younger generation, as modern music develops and traditional art marketing strategies are limited. This service aims to explore the use of social media, especially Instagram, as a means of promotion to increase awareness and interest in Karawitan at Wisma Budaya Larasati, Kediri City. The service method used is qualitative descriptive, with data collection through interviews, observations, and documentation. The results of this service show that Instagram social media is effective in introducing Karawitan to the wider community, especially with creative and interesting content, such as the combination of traditional and modern elements. The training provided to the Karawitan community has successfully increased the number of followers and interactions on their Instagram accounts, showing that digital promotion can have a positive impact on the preservation of traditional arts. However, there are challenges related to lack of technological knowledge and access to quality devices. With the planned use of social media, Karawitan is expected to continue to develop and be known by the younger generation.
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