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Marketing Strategy Formulation for Poultry Business Stability: Case Study of CV Kuda Hitam Perkasa
Bima Lazuardi Wira Atmaja Universitas Islam Kediri Indonesia , Rafikhein Novia Ayuanti Universitas Islam Kadiri Indonesia , Diana Ambarwati Universitas Islam Kadiri IndonesiaResearch aim: This research aims to analyze the marketing strategy implemented by CV Kuda Hitam Perkasa in maintaining business stability in the poultry industry.
Design/Method/Approach: This study uses a qualitative descriptive approach with data collection through interviews, observations, and documentation. The analysis employs Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and SWOT analysis.
Research Finding: The results show that CV Kuda Hitam Perkasa has strong internal capabilities supported by business experience and a wide distribution network. The SWOT analysis indicates that the appropriate strategy is to optimize distribution networks and improve marketing strategies to capture market opportunities.
Theoretical contribution/Originality: This study contributes to the development of strategic management literature in agribusiness, particularly in the poultry sector.
Practical/Policy implication: The findings provide practical insights for poultry entrepreneurs in developing effective marketing strategies to maintain business sustainability.
Research limitation: This research focuses on a single case study, which may limit generalization to other poultry businesses
Pages: 856-863Published: 2026-05-02Views: 248 Downloads: 391 - 1 of 1 items
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speaker
SPEAKER
commitee
Commitee :
Chairman of the committee : Dr. Dian Kusumaningtyas
Secretary : Erna Puspita, M.Ak.
Treasurer : Dr. Ismayantika Dyah Puspasari, M.B.A.
PR : Ike Cindia, M.M.
Call for Papers : Dr. Diah Ayu Septi Fauji, M.M.
reviewer
REVIEWER
Dr. Muhammad Ridwan Tony Lim Abdullah (University Teknology Petronas Malaysia)
Dr. Paya Y.C. HSU (Vietnam)
Dr. Pan Weihwa (National Yunlin University of Science and Technology Taiwan)
Dr. Subagyo, M.M. (Universitas Nusantara PGRI Kediri)
