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  • The Impact of E-WOM on Purchase Decisions: The Mediating Roles of Marketplace Trust and Brand Image Evidence from Skintific on Shopee

    Nasywa Hanum Salsabila Universitas Islam Kadiri Indonesia , Lina Saptaria Universitas Islam Kadiri Indonesia
    Pages: 886-897
    Published: 2026-05-05
    DOI: https://doi.org/10.29407/pw3mkj08
    Views: 234 Downloads: 94
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