Artificial  Intelligence–Driven Marketing Personalization to Enhance Generation Z Purchase Intention for Sustainable ProductsArtificial  Intelligence–Driven Marketing Personalization to Enhance Generation Z Purchase Intention for Sustainable Products. Kilisuci [Internet]. 2026 May 2 [cited 2026 Sep. 22];4:876-85. Available from: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/9717