THE EFFECT OF PRICE DISCOUNT, ONLINE CUSTOMER RATINGS, AND ONLINE CUSTOMER REVIEWS ON CONSUMER BUYING INTEREST IN SHOPEE E-COMMERCE. Kilisuci [Internet]. 2025 Jun. 9 [cited 2026 Oct. 11];3:879-95. Available from: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/6060