Influence Brand Equity, Lifestyle, And Product Variation On The Decision To Purchase Geoff Max Shoes In Ngadisimo Kediri City. Kilisuci [Internet]. 2025 Jun. 5 [cited 2026 Oct. 12];3:27-41. Available from: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/5998