“The Impact of Price, Product Variation, and Digital Marketing on Purchasing Decisions at Cilok Umi Asih Business”. Proceeding Kilisuci International Conference on Economic & Business 4 (May 6, 2026): 941–951. Accessed October 12, 2026. https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/9665.