Artificial  Intelligence–Driven Marketing Personalization to Enhance Generation Z Purchase Intention for Sustainable ProductsArtificial  Intelligence–Driven Marketing Personalization to Enhance Generation Z Purchase Intention for Sustainable Products. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 4, p. 876–885, 2026. DOI: 10.29407/mdpnn119. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/9717. Acesso em: 22 sep. 2026.