Local Wisdom Commodification as a Branding Strategy to Attract Generation Z tourists: Evidence From Jombang Batik. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 4, p. 281–294, 2026. DOI: 10.29407/r0aqvh39. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/9716. Acesso em: 11 oct. 2026.