The Effect of Green Innovation in Ecoprint Fashion Product Packaging on Generation Z Purchase Intention: Evidence from Msmes in Jombang. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 4, p. 821–831, 2026. DOI: 10.29407/2vr8x623. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/9705. Acesso em: 14 oct. 2026.