Digital Marketing Communication Strategy Based On Local Values ​​In Encouraging Sustainable Consumption Behavior Among Gen Z (Study On Sido Muncul Products). Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 4, p. 349–365, 2026. DOI: 10.29407/771nke38. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/9703. Acesso em: 11 oct. 2026.