The Impact of Price, Product Variation, and Digital Marketing on Purchasing Decisions at Cilok Umi Asih Business. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 4, p. 941–951, 2026. DOI: 10.29407/g2bcx292. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/9665. Acesso em: 12 oct. 2026.