The influence of brand image, brand ambassador, and content marketing on purchasing decisions on wardah lipstick exclusive matte lipcream products. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 3, p. 856–865, 2025. DOI: 10.29407/kilisuci.v3i.6690. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/6690. Acesso em: 14 oct. 2026.