The Influence of Viral Marketing, Online Customer Reviews, and Price on Purchasing Decisions on Skintific Skincare Products in the Tiktokshop Marketplace. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 3, p. 1573–1585, 2025. DOI: 10.29407/kilisuci.v3i.6646. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/6646. Acesso em: 26 aug. 2026.