Analysis of Purchasing Decisions in terms of Testimonials, Promotional Content, Endorsements (Study on Kediri Spicy Dumplings). Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 3, p. 1665–1682, 2025. DOI: 10.29407/. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/6308. Acesso em: 8 dec. 2025.