Analysis of MSME Entrepreneurs’ and Consumers’ Perceptions of the Role of e-Word of Mouth and Conventional Word of Mouth in Business. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 3, p. 765–774, 2025. DOI: 10.29407/sb2sm590. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/6224. Acesso em: 8 dec. 2025.