THE INFLUENCE OF PRODUCT DIFFERENTIATION, BRAND IMAGE PREFERENCES, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS FOR IPHONE SMARTPHONE PRODUCTS IN KEDIRI CITY. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 3, p. 1164–1178, 2025. DOI: 10.29407/btz8mz98. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/6159. Acesso em: 12 oct. 2026.