THE INFLUENCE OF CONTENT MARKETING, SOCIAL MEDIA MARKETING, AND BRAND AWARENESS ON GEN-Z BUYING DECISIONS AT SHOPEE. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 3, p. 1219–1232, 2025. DOI: 10.29407/kilisuci.v3i.6059. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/6059. Acesso em: 8 dec. 2025.