IMPLEMENTATION OF MARKETING STRATEGY PLANNING WITH BUSINESS MODEL CANVAS (BMC) IN MICRO, SMALL AND MEDIUM ENTERPRISES OF BAROKAH MULIA BUILDING SHOPS, KEDIRI REGENCY. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 3, p. 1201–1218, 2025. DOI: 10.29407/xjve0496. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/6004. Acesso em: 12 oct. 2026.