Live Streaming, Online Customer Review, Cashback Promotion on Product Purchase Interest on Shopee Features. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 3, p. 42–53, 2025. DOI: 10.29407/kilisuci.v3i.6000. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/6000. Acesso em: 10 jan. 2026.