Influence of Product Innovation, Flash Sale and Electronic Word of Mouth Regarding The Decision To Purchase Aerostreet Products on The Shopee Platform. Proceeding Kilisuci International Conference on Economic & Business, [S. l.], v. 3, p. 280–291, 2025. DOI: 10.29407/kilisuci.v3i.5962. Disponível em: https://proceeding.unpkediri.ac.id/index.php/kilisuci/article/view/5962. Acesso em: 13 oct. 2026.