2025. Analysis of Social Media Innovation Tiktok as a Promotional Media in Creating Competitiveness (Competitive Adventage) in the Sustainability of UMKM BerkahFD Gorden Kediri. Proceeding Kilisuci International Conference on Economic & Business. 3, (Jun. 2025), 2306–2319. DOI:https://doi.org/10.29407/kilisuci.v3i.6586.