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2025. THE INFLUENCE OF PRODUCT DIFFERENTIATION, BRAND IMAGE PREFERENCES, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS FOR IPHONE SMARTPHONE PRODUCTS IN KEDIRI CITY. Proceeding Kilisuci International Conference on Economic & Business. 3, (Jun. 2025), 1164–1178. DOI:https://doi.org/10.29407/btz8mz98.