2025. The Influence of Product Quality, Word Of Mouth, and Brand Trust on Purchasing Decisions for Marina Hand & Body Lotion Marina among Students at the Faculty Of Economics and Business UNP Kediri. Proceeding Kilisuci International Conference on Economic & Business. 3, (Jun. 2025), 334–345. DOI:https://doi.org/10.29407/kilisuci.v3i.6049.